Rebranding of the police of Russian Federation

Giving to “militsiya” a new name - “politsiya” have caused a fair amount of controversy due to the absence of real changes. Though changes coming really soon. By the end of 2012 politsiya is going not only to have a new look but also to improve its inner situation.

The new brand image of the state structure doesn’t distance from people as the modern policeman has to be an example in all spheres of life including his outlook, high cultural level and behavior.

The militia was renamed to police earlier this year. In February a research was made that showed that people in Russia have a negative attention to the reform and that the police need a total rebranding in both ideological and communicational spheres.

The key symbol of changes in the Police brand is its new bright tricolor ornament that appears on police vehicles and uniform. The ornament is easily transportable to any carriers remaining recognisable. The Cyrillic word Police uses an original font and chevron, a V-shaped military symbol.